FREEMAN BEAUTY CELEBRATES FOURTH ANNUAL NATIONAL FACE MASK MONTH Freeman Beauty Donates 1MM Face Masks to Healthcare Workers in Honor of the Month-Long Program

(Chicago, IL – April 6, 2021) – This month, Freeman Beauty, America’s #1 Facial Mask brand, celebrates the fourth annual National Face Mask Month and announces the donation of one million of its skincare masks to local hospitals in Illinois, Michigan, and California. 

National Face Mask Month was first introduced by Freeman Beauty in 2018 to encourage consumers to take a moment for themselves, and enjoy the masking experience as a way to promote reflection with the goal of feeling confident, refreshed, and ready to take on the world.

But over the last year, “face mask” has taken on a new meaning. The Center for Disease Control and Prevention (CDC) continues to mandate the use of personal protective equipment (PPE) and N95 masks for healthcare workers, as well as the general public, to protect against exposure to COVID-19. Freeman Beauty hopes the donation will provide some self-care and relief to the effects of extensive hours of care for those on the frontline. 

 “As the COVID-19 pandemic has unfolded, it has challenged us all in so many ways. We know that healthcare workers continue to work tirelessly a year later,” stated Kristen Chase, Senior Vice Present of Global Marketing at PPI Beauty, the parent company of Freeman Beauty. “To honor their dedication, we’ll be making a second annual donation of one million skincare masks to frontline workers in our community.”

Recipients of the Freeman Beauty Face Mask donation include Kaiser Permanente Baldwin Park Medical Center, Pomona Valley Hospital Medical Center, Providence St. Joseph Hospital, Scripps Health, UnityPoint Health, Beaumont Health Foundation, Henry Ford Health System, Metro Health Hospital Foundation, amongst others. 

And in partnership with retailer Five Below, a donation will be made to Children’s Hospital of Philadelphia (CHOP) for their nursing staff.

Skincare is a form of self-care and Freeman wants everyone to celebrate masking all month long, to not only look better, but feel better. For more information or a complete list of recipients visit: and follow the conversation on social media @FreemanBeauty.


PPI Beauty is an entrepreneurial, privately held / private equity backed company that creates and distributes strong brands of makeup tools and body care accessories in over 60 countries. The company has been recognized on Inc’s Top 5000 fastest growing privately held companies to work for 3 years in a row. The company’s three core brands are EcoTools®, Real Techniques®, and Freeman Beauty®.  EcoTools® is a leader in eco-conscious beauty products, most notably for incredibly soft cosmetic brushes but also offers a line of hairbrushes and bath accessories. Since its launch in 2011, Real Techniques® is the number one makeup brush brand on YouTube, the leading share brand in the UK, and the Miracle Complexion Sponge is the #1 beauty tool in the US. All brands are available from key retailer partners such as Walmart, Target, Ulta and For more information, please visit


[email protected] at Alison Brod Marketing + Communications